I have chosen my artist for which I will use for my digi-pack. Jack McDonahugh will be the name of my artist. To follow the conventions of the indie/rock genre I will dress him in a certain way, a shirt and a scruffy hat.
I have also chosen to use a band to go along with the artist, I have named the band 'The Friday Night Avalanche', I have decided to do this because nowadays we tend to see more unconventional bands such as an artist who has a band to back them up. In this case it is Jack McDonahugh and The Friday Night Avalanche, an artist and a band who have decided to collaborate together, they have done this because both bands are of similar styles but both have something different to offer.
Jack McDonahugh is a alternative indie solo artist and would be signed to such independent labels as XL records and the same goes for three piece band 'TFNA'. This will allow them to have more artistic freedom however it restrains them from a certain amount of money to advertise, this is why they would use social networking sites as Myspace, Facebook, Twitter and so on to promote their music.
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