I am not focusing on a certain genre type but focusing on the video type.
At first I wanted to produce a parody but figured my idea would be hard to create so now my idea is to use a child to ultimatly sing the song like such video's as these:
Temper Trap are an Australian indie/rock band which formed in 2005.
The video I am going to analyse is ‘Love Lost which is their fourth single from their award winning debut album ‘Conditions’.
As they are an indie/rock band their music is obviously for people who enjoy that style of music. They are signed to ‘Liberation Music’ and they describe the band as so “Every now and then you come across a new band that stands apart from the rest. A band whose songwriting belies their inexperience, a singer whose range and brilliance at once captivates and enfolds, or energy that is impossible to ignore.”
Most fans would describe the bands songs as ‘feel good’ songs which could, more than anything, make them appeal to a wider audience than just an Indie/Rock fan.
The video to ‘Love Lost’ doesn’t feature the band, so it has no elements of performance, however the video is in fact abstract, as the song doesn’t relate with what’s going on in the video, so what they have done is used young boys to lip sync the song whilst running in what we believe is their P.E class. Also when watching the video you notice it is filmed on an industrial area and features a choreographed dance routine which makes you think of the film ‘Billy Elliot’ (2000 Stephen Daldry).
The actual video, to me, represents young boys of all shapes, sizes, race and age. We also see a P.E class of girls and they are dressed in a very strong shade of red, they they run off to the side and we then are alligned with the young boys again.
The style of the video is that of the 1969’s film ‘Kez’ (Ken Loach). The style is very dark and some of the colour has been drained from the mis-en-scene. The location is very industrial and add's to the dark and colourless vibe. This is something I want to try and do with my video to reflect the meloncholy lyrics. Cinematography used in this is one long tracking shot which now and again pans upwards into the sky then pans back down to the shots of the young boys running.
Youtube statistics show that : The video is popular with mainstream audiences of females but a slightly older audience of males.
Audiences
The video I am going to analyse is ‘Love Lost which is their fourth single from their award winning debut album ‘Conditions’.
As they are an indie/rock band their music is obviously for people who enjoy that style of music. They are signed to ‘Liberation Music’ and they describe the band as so “Every now and then you come across a new band that stands apart from the rest. A band whose songwriting belies their inexperience, a singer whose range and brilliance at once captivates and enfolds, or energy that is impossible to ignore.”
Most fans would describe the bands songs as ‘feel good’ songs which could, more than anything, make them appeal to a wider audience than just an Indie/Rock fan.
The video to ‘Love Lost’ doesn’t feature the band, so it has no elements of performance, however the video is in fact abstract, as the song doesn’t relate with what’s going on in the video, so what they have done is used young boys to lip sync the song whilst running in what we believe is their P.E class. Also when watching the video you notice it is filmed on an industrial area and features a choreographed dance routine which makes you think of the film ‘Billy Elliot’ (2000 Stephen Daldry).
The actual video, to me, represents young boys of all shapes, sizes, race and age. We also see a P.E class of girls and they are dressed in a very strong shade of red, they they run off to the side and we then are alligned with the young boys again.
The style of the video is that of the 1969’s film ‘Kez’ (Ken Loach). The style is very dark and some of the colour has been drained from the mis-en-scene. The location is very industrial and add's to the dark and colourless vibe. This is something I want to try and do with my video to reflect the meloncholy lyrics. Cinematography used in this is one long tracking shot which now and again pans upwards into the sky then pans back down to the shots of the young boys running.
Youtube statistics show that : The video is popular with mainstream audiences of females but a slightly older audience of males.
Audiences
This video is most popular with:
| Gender | Age |
| Female | 13-17 |
| Female | 18-24 |
| Male | 25-34 |
Blue Blood is a song by English indie-rock band Foals. Currently signed to Transgressive Records, this song by Foals is on their latest album Total Life Forever. Conventional of indie-rock bands they are very independent in a sense of creativity and artistic freedom not only in a sense of the independent record label.
The video is set in what looks like your stereotypical English pub, the mise-en-scene is very miss-match and tacky.
The main focus of the video is on a young boy. He is very pale and looks to be quite shy, however, the narrative of the video is that the boy is dancing at what we believe is a school talent show, everybody is shocked when he starts dancing because of what they originally think of him to be, nevertheless he looks comfortable being up on stage. We can see this because of the actor’s facial expressions and his body language as soon as he takes his coat off. When he takes his hood down from his head it represents him coming out of his shell.
The video also has an intertextual reference of 'Billy Elliot' (2000, Stephen Daldry) when the boy starts dancing in his school uniform.
The cinematography used in music videos conventionally use shots such as close-ups, in order for the audience to see the artist however in this video it is not the artist lip syncing but the same conventions apply and it allows the audience to form an allegiance with the character as you begin to empathise with him even though we don't quite get to know his story. There are also a lot of long-shot’s in order to establish the mise-en-scene.
Youtube Statistics show: The video is popular with mainstream audiences of both male and female, it also shows us that it is most popular in the UK.
Audiences
This video is most popular with:
| Gender | Age |
| Female | 13-17 |
| Female | 18-24 |
| Male | 18-24 |
White Lies are a three peice indie rock band from London. They are signed to Fiction Records which was independant previously, however now it is owned by Polydor, a subsidary of Universal Music Group. This doesn't mean that they have no artistic freedom because they will, it just means they have more money to use for promotion and other purposes.
At first we see a crime scene, it is night time and the mise-en-scene (police, forensics, vans and onlookers) all suggest that something really bad is happening in the big white tent in the background - The shot is an establishing shot. We then go on to see a young boy laid in a hospital bed with various wires attached to his body, we also see what we believe to the hands of hospital staff - The boy is lip syncing the song. In the bed next to the young boy is a lifesized chocolate bar (at this point we do not know why) with lots of people in white suits trying to resusatate it. Like the others the video has been edited to a certain colour, there is a slight tint of blue and a warmity of yellow, I also think this reflects the lyrics as they are quite meloncholy too.
Once I had watched the video it began to make sense as at the end we see a medium shot of a billboard and the young girl that eventually breaks free out of the lifesized chocolate bar is on the billboard and is actually the face of the advertising campaign. Put together with the lyrics it becomes apparant that her work has consumed her and the young boy whos's lip syncing and who she is in a relationship (we know this as they share a kiss in the final scene,- CU) with is suffering because of it,as is their relationship. The lyrics also suggest this such as 'do you feel the need for change' and 'this is bigger than us. Because the girl is 'changing' he is conflicted. Some of him wants to continue with their relationship, and the other part is saying that they can not carry on as the damage already done can not be fixed, the lyrcis say "I don't want you to hold me. I don't want you pray. This is bigger than us." which also suggests this.
Youtube Statistics Show that: The video is popular amongst a mainstream audience of females and an older audience of males
Audiences
This video is most popular with:
| Gender | Age |
| Female | 13-17 |
| Female | 18-24 |
| Male | 25-34 |
